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GNC, Nuritas Launch Whey Fortified with PeptiStrong Plant Peptide

The new formulation is designed to provide more effective workout benefits and improved recovery than whey alone.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

GNC has partnered with Nuritas, an ingredient supplier specializing in AI-based discovery of peptides, in order to launch Beyond Raw Dynamic Whey High-Tech Protein enhanced with PeptiStrong, a plant peptide which has been clinically-evidenced to boost muscle protein synthesis, reduce markers associated with muscle breakdown, and decrease markers of exercise-induced inflammation.
 
The finished product is intended to provide improved workout and recovery benefits than whey protein alone. PeptiStrong helps to augment the metabolism of protein through various cell-signaling pathways, and users can expect to experience a reduction in fatigue in the days after training after each use, according to the company.
 
The new protein powder will be available in three flavors (tiramisu, chocolate lava cake, and vanilla ice cream), and is suitable for adding to shakes, smoothies, oatmeal, or water.
 
“Together, with GNC, we have crafted an incredible combination for optimizing sports performance: whey protein and bioactive peptides,” said Dr. Nora Khaldi, founder and CEO of Nuritas. “Whey provides the building blocks while peptides provide the cell-signal to help the body make the best use of nutrition and superpower the results.” 
 
“At GNC, our expert Product Design team is always on the lookout for the next generation of ingredients,” said Rachel Jones, SVP, chief product innovation and science officer at GNC. “We loved Nuritas’ AI-based approach at peptide identification and were excited to bring this game-changing peptide to our most dedicated Beyond Raw consumers who expect nothing but the best from their supplements.” 

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